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GDPR Privacy Policy

Effective Date: 12/03/2026
Last Updated: 12/03/2026

Welcome to AdultPleasure.uk, your trusted destination for adult clothing, toys, and accessories. We take your privacy seriously and are fully committed to protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what personal data we collect, how we use it, and what your rights are.

1. Who We Are

AdultPleasure.uk
Website: https://adultpleasure.uk
Email: support@adultpleasure.uk

We are the data controller for the personal data collected on our website.

2. What Personal Data We Collect

When you use our site, we may collect the following types of personal data:

Information You Provide

  • Account Information: Name, email address, shipping address, billing address, phone number.
  • Payment Information: (Processed securely via third-party payment processors – we don’t store card details).
  • Order Details: Products purchased, order history.
  • Communication: Messages you send us via contact forms, email, or live chat.

Information We Automatically Collect

  • Cookies & Tracking Data: IP address, browser type, device information, pages visited, time spent on pages. (See our Cookie Policy for more details.)

Sensitive Information

We do not knowingly collect or process any special categories of personal data (e.g., health, racial, religious information).

3. How We Use Your Personal Data

We only use your data when the law allows us to, typically for:

  • Order Processing: To fulfill your orders and provide customer service.
  • Account Management: To manage your account and preferences.
  • Marketing (With Consent): To send special offers, newsletters, and updates.
  • Website Improvements: To analyze and improve our website and services.
  • Legal Compliance: To comply with legal obligations and protect against fraud.

4. Legal Basis for Processing Data

Under UK GDPR, we process personal data on these bases:

  • Contractual Obligation: To process your orders and deliver products.
  • Consent: For marketing communications (you can withdraw consent at any time).
  • Legitimate Interests: To improve our services and ensure website security.
  • Legal Obligation: To comply with legal or regulatory requirements.

5. Who We Share Your Data With

We only share your data when necessary and with trusted partners:

  • Payment Processors: (e.g., Stripe, PayPal) for secure payment handling.
  • Delivery Partners: (e.g., Royal Mail, DPD) to deliver your orders.
  • Analytics Providers: (e.g., Google Analytics) to understand website performance.
  • Email Marketing Platforms: (e.g., Mailchimp) to send you relevant updates (if subscribed).

We do not sell or rent your personal data to third parties.

6. How We Protect Your Data

We take data security seriously. Measures we use include:

  • SSL encryption (look for the padlock in your browser).
  • Secure servers and firewalls.
  • Restricted access to personal data.
  • Regular security monitoring.

7. How Long We Keep Your Data

We only keep your data for as long as necessary:

  • Order and account data: Typically 6 years (for tax/legal reasons).
  • Marketing data: Until you unsubscribe or withdraw consent.

When we no longer need your data, we securely delete or anonymize it.

8. Your Rights Under GDPR

You have rights over your personal data, including:

  • Access: Request a copy of the data we hold.
  • Rectification: Ask us to correct inaccurate data.
  • Erasure: Request deletion of your data (“right to be forgotten”).
  • Restriction: Limit how we process your data.
  • Portability: Request a copy of your data in a portable format.
  • Object: Object to certain uses, such as direct marketing.
  • Withdraw Consent: Withdraw consent where processing is based on it.

To exercise your rights, email support@adultpleasure.uk.

9. Marketing Communications

You can choose to receive marketing from us by:

  • Signing up for our newsletter.
  • Giving consent at checkout.

You can opt out any time by:

10. International Data Transfers

We generally process your data within the UK/EEA. If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place.

11. Children’s Privacy

Our website and products are intended for individuals 18 years and older. We do not knowingly collect data from anyone under 18.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be notified on our website or by email.

13. Contact Us

Questions? Want to exercise your rights? Contact us at:
📧 Email: support@adultpleasure.uk

If you’re not happy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk